Wednesday 1 May 2013

The Ethics and types of Visual effects photography

OTHER TYPES OF VISUAL EFFECTS PHOTOGRAPHY


other forms could consist of producing a series of images that could trick the eye, and in some cases make the impossible able to do. In the 21st visual effects photography have been most commonly used in the advertising department, Through poster design, development and innovation. Throughout this transaction some companys cross over and merge into other genres including strong use of semiotics to create their work. A successful visual image works on how effective or powerful it can be. three particular factors can be incorporated to define this more clearly -

  • Aesthetic - Where the designer can organize according to sets of visual characteristics, or giving the concept meaning and contextualising

  • Ritual - Uses its own culture or society to help classify what is considered the normality.

  • Ideology - How well the audience accepts the effectiveness of the genre. But then some other question are asked such as is it valid or neccessary.

Subgenre's can be percieved in a much different way because designs are known to be hybris genres for example "Shawn of the dead" is a zom/rom/com or  "Resident Evil" which is a action/horror/comedy. This is done to determine the purpose of design or concept, defining what is most important through content or technique. Circumstances can also become a Difficult factor to overcome so the designer has to sometimes be careful taking these characteristics into consideration.

Some excellent examples can be found on this current Smashing Magazine website below -


http://www.smashingmagazine.com/2009/05/04/best-tutorials-for-cinematic-visual-effects/

These examples shown a brilliant selection which involve the use of semiotics.

What is semiotics?


Semiotics, or semiology, is the study of signs, symbols, and signification. It is the study of how meaning is created, not what it is. Below are some brief definitions of semiotic terms, beginning with the smallest unit of meaning and proceeding towards the larger and more complex:

Signifier: any material thing that signifies, e.g., words on a page, a facial expression, an image.

Signified: the concept that a signifier refers to.
Sign: the smallest unit of meaning. Anything that can be used to communicate (or to tell a lie).

Symbolic (arbitrary) signs: signs where the relation between signifier and signified is purely conventional and culturally specific, e.g., most words.

Iconic signs: signs where the signifier resembles the signified, e.g., a picture.

Indexical Signs: signs where the signifier is caused by the signified, e.g., smoke signifies fire.

Denotation: the most basic or literal meaning of a sign, e.g., the word "rose" signifies a particular kind of flower.

Connotation: the secondary, cultural meanings of signs; or "signifying signs," signs that are used as signifiers for a secondary meaning, e.g., the word "rose" signifies passion.

Metonymy: a kind of connotation where in one sign is substituted for another with which it is closely associated, as in the use of Washington for the United States government or of the sword for military power.

Synecdoche: a kind of connotation in which a part is used for the whole (as hand for sailor).

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